名创优品80%门店将关闭重开

Core Insights - The founder of Miniso, Ye Guofu, highlighted the company's rapid growth, achieving a revenue increase from zero to 10 billion in a short period, with the ability to open over 1,000 stores in peak years, indicating a growth rate faster than that of Jack Ma [1] Company Strategy - Ye Guofu announced plans for the next two years to "replace the old with the new," aiming to close and reopen 80% of Miniso's stores to transform the store model and product structure, shifting from retail to cultural creativity [1]