Dalton Park celebrated unprecedented success for its Clinique Beauty Pop Up installation

Core Insights - Dalton Park, the largest outlet shopping destination in the North East, achieved remarkable success with its recent Clinique Beauty Pop Up, significantly enhancing sales, customer engagement, and foot traffic [2][3]. Sales Performance - The Clinique Beauty Pop Up, held from October 7th to 12th, 2025, resulted in over 1,800 skincare consultations and 2,020 new database sign-ups, leading to a +282% increase in Clinique product sales [3]. - Overall sales for The Cosmetics Company Store surged by +342%, making it one of the top two performing sites nationally for the brand [4]. Customer Engagement - The activation achieved a 91% customer sign-up rate, expanding the brand's customer database for future marketing efforts [4]. - The event doubled Dalton Park's previous best sales week for The Cosmetics Company Store, surpassing the record set during the peak Christmas trading period in 2019 [4]. Foot Traffic and Category Growth - The pop-up had a positive impact on overall foot traffic, which increased by +15.8%, marking the highest footfall of the year [5]. - The Health & Beauty category experienced a significant growth of +116%, indicating rising consumer demand in this sector [5]. Industry Commentary - Nicky Lovell, head of outlets and retail business development at Global Mutual, highlighted the success of the Clinique Pop Up as a demonstration of the effectiveness of experiential retail, setting a new standard for future brand activations at Dalton Park [6].