房子“越豪越买”趋势显著，市场需求持续升级

Core Insights - The real estate market is being effectively supported by strong improvement projects and "good houses" that meet safety, comfort, and sustainability standards, as emphasized by regulatory bodies [1] - High-net-worth individuals are increasingly purchasing high-end residential properties, with a notable 15.6% increase in transactions of properties priced over 10 million yuan in key cities during the first three quarters of 2025 compared to the same period in 2024 [2] - The high-end residential market has maintained a robust performance despite overall market adjustments, with significant sales recorded in major cities like Shanghai and Shenzhen [4][6] Market Trends - The demand for high-end residential properties is driven by their perceived safety, certainty, and value retention, with 80 out of 100 global markets showing stable or increasing prices for luxury homes in 2023 [6] - High-end residential projects are increasingly concentrated in core urban areas, with nearly 60% of top-selling projects located in these regions, reflecting a strategic focus on urban development and resource aggregation [6][9] - The "circle effect" in high-end residential markets leads to a concentration of high-net-worth individuals in specific areas, enhancing property values and market stability [34][42] Product Characteristics - High-end residential properties are evolving to meet refined demands from affluent buyers, focusing on lifestyle, emotional connection, and detailed craftsmanship rather than mere luxury [13][25] - Features such as community amenities and unique design elements are becoming critical competitive advantages for high-end residential projects [13][29] - The integration of natural elements and immersive experiences in property design is increasingly important, with projects like Guanchen emphasizing green spaces and ecological systems [16][21] Investment Dynamics - High-end residential properties are viewed as a preferred investment option for wealth preservation and value appreciation, especially in the context of tightening investment channels and declining savings rates [36] - The Chongqing market, particularly the Guanchen project, is attracting a diverse range of high-net-worth individuals, contributing to a significant influx of affluent residents [36][44] - The ongoing development of the Guanchen area, supported by strategic urban initiatives, is expected to further enhance property values and attract high-end clientele [45][49]