Playa Bowls enters master franchise deal with Eat Up Canada

Core Insights - Playa Bowls has signed a master franchise agreement with Eat Up Canada to expand its presence in Canada, marking its first international development deal [1] - The agreement includes plans to open over 160 locations across Canada, leveraging the experience of Eat Up Canada founders in the restaurant industry [1][2] - Playa Bowls is experiencing significant domestic growth, with over 350 units in the pipeline in the US and plans to launch more than 90 new outlets by the end of 2025 [4][5] Company Expansion - The partnership with Eat Up Canada is part of Playa Bowls' strategy to introduce its health-conscious menu to new markets [2][5] - Playa Bowls has been expanding domestically in states such as Arizona, California, Maine, Massachusetts, New York, Ohio, and Texas [3] - The chain recently celebrated its 300th location in Atlanta and has maintained a steady pace of openings throughout the year [4] Leadership and Expertise - George Heos and Alex Gerzon, founders of Eat Up Canada, have a strong background in the restaurant industry, having previously developed a 50-unit Firehouse Subs portfolio [2][3] - Playa Bowls CEO John Cappas emphasized the importance of partnering with experienced operators like Heos and Gerzon to scale successful restaurant concepts [3] - Heos highlighted the demand for healthier dining options, aligning with Playa Bowls' offerings and unit economics [5]