开代步车逛，全场满减……线下商超开始启动双11

Core Points - The article discusses the launch of a three-week shopping festival by RT-Mart for the Double 11 event, emphasizing a straightforward discount approach without complex promotional tactics [1][3] - The promotion includes a full-store discount where members can enjoy a 30 yuan reduction for every 199 yuan spent, aimed at reducing consumer shopping costs [3] - The event covers all product categories, addressing essential consumer needs and seasonal demands, with over 200 popular items discounted for the autumn and winter seasons [3] Group 1 - RT-Mart has initiated a simplified promotional strategy for the Double 11 shopping festival, starting from October 22 to November 11 [3] - The promotion is designed to enhance consumer trust by focusing on straightforward discounts and a better shopping experience [5] - The shopping experience includes unique features such as riding small yellow bikes in-store and themed areas with popular IPs, enhancing emotional value for consumers [5] Group 2 - Since the second half of 2025, RT-Mart has been actively transforming its store operations, including opening new locations and implementing a dual-brand strategy [5] - The introduction of a red price tag representing long-term low prices is part of RT-Mart's ongoing self-reform efforts to improve product offerings and pricing strategies [5] - The overall strategy aims to deepen the relationship of trust with consumers through enhanced shopping experiences and competitive pricing [5]