Chipotle Mexican Grill(US:CMG) Prnewswire·2025-10-22 11:53Core Insights - Chipotle Mexican Grill is celebrating the 25th anniversary of its Halloween tradition, Boorito, by offering a $6 entrée for Rewards members in costume on October 31 [1][8] - The company is also hosting a Boorito Costume Contest on TikTok, allowing fans to showcase their costumes for a chance to win a VIP Card valued at over $500 in free Chipotle [3][4] - Chipotle has introduced "Chip-or-Treat," a promotion for Rewards members throughout October, featuring offers like free guacamole, chips, and extra Rewards points [4][9] Promotion Details - On October 31, from 3 p.m. to close, Chipotle Rewards members in costume can receive a $6 entrée by scanning their Rewards card at checkout [1][12] - The Boorito Costume Contest runs from October 27 to November 2, encouraging fans to post their costumes on TikTok with the hashtag BooritoCostumeContest [3][13] - The "Chip-or-Treat" promotion allows Rewards members to earn tailored offers by purchasing an entrée and scanning their Rewards card, valid for five days [9][14] New Offerings - Chipotle has launched a Build-Your-Own Chipotle (BYOC) meal option, designed for families and groups, which includes customizable ingredients and the option to add extra protein [6][11] - A limited-time offer provides $10 off the first BYOC order with the promo code TRYBYOC, valid until December 31 or until 500,000 redemptions [11][16] Company Background - Chipotle operates over 3,800 restaurants across multiple countries and is committed to serving responsibly sourced, real food without artificial ingredients [16]