从一颗荔枝看茂名“十四五”成果

Core Insights - The article highlights the achievements of Maoming's agricultural modernization during the "14th Five-Year Plan" period, showcasing the city's leadership in agricultural output and the transformation of its lychee industry as a key indicator of success [2][3][4]. Agricultural Modernization - Maoming's total agricultural output value has exceeded 100 billion yuan for five consecutive years from 2020 to 2024, establishing it as a leader in Guangdong province [3][4]. - The lychee industry in Maoming serves as a prime example of the city's agricultural transformation, reflecting the implementation of structural reforms and the promotion of rural revitalization [7][9]. Market Expansion - The sales revenue of fresh lychees increased from 6.92 billion yuan to 9.1 billion yuan over five years, with the export market expanding from 8 to 22 countries and regions, resulting in a 163% year-on-year growth in export volume by 2025 [18][20][100]. - Maoming has established the RCEP International Procurement Trading Center and the first national specialty fruit technology trade evaluation base, enhancing its market presence [19][21]. Technological Advancements - The city has built 306 cold storage facilities to improve lychee preservation, extending the shelf life to over 30 days and enabling 24-hour delivery to major sales regions [22][24]. - The introduction of digital agriculture technologies, such as AI for pest diagnosis and monitoring, has significantly improved production efficiency and reduced labor costs [38][41]. Brand Development - Maoming has successfully elevated its lychee brand through media engagement and e-commerce, with a 21-fold increase in orders on Douyin (TikTok) during the lychee season, capturing nearly 70% of Guangdong's lychee orders [66][67]. - The city has implemented a public brand strategy, enhancing product quality and market competitiveness through a comprehensive quality control system [120][124]. Integration of Agriculture and Tourism - The establishment of cultural and tourism facilities, such as the China Lychee Museum, has attracted over 600,000 visitors in 2023, promoting the integration of agriculture, culture, and tourism [152][157]. - Maoming's approach to rural revitalization includes the development of themed service areas and tourism routes that enhance the local economy and community engagement [146][160]. Economic Impact - The growth of the lychee industry has led to increased incomes for over 500,000 individuals in the agricultural supply chain, with projections indicating a 10-30% rise in farmers' incomes by 2025 [136][137]. - The collective economic income of villages involved in lychee production has significantly increased, demonstrating the positive impact of agricultural modernization on local communities [137].