Core Insights - JD.com successfully auctioned its "National Good Car" model 001 for 78.19 million yuan, attracting over 260,000 participants [1][4] - The vehicle is a collaboration between JD.com, GAC Group, and CATL, with JD.com focusing on consumer insights and sales, while GAC handles manufacturing and CATL provides battery technology [3] Auction Details - The auction began at 2 PM on October 22, with an initial starting price of 1 yuan, quickly escalating to 10 million yuan within minutes [4] - Participants were required to pay a 100 yuan deposit, which would be forfeited if they canceled their order [4] Vehicle Specifications - The car features over 70% high-strength steel, a weight 300 kg heavier than similar models, and a wider wheelbase and tire width compared to industry standards [4] - It is expected to be priced between 100,000 and 120,000 yuan and will utilize a battery swapping model [4] Strategic Partnerships and Future Plans - JD.com announced exclusive sales of the new car during the "Double 11" shopping festival and signed strategic agreements with CATL and Changan Automobile [5] - The company has been expanding its automotive business since 2018, focusing on both online and offline sales, particularly in the new energy vehicle market [5]
竞拍价定格7819万元!京东001号“国民好车”拍卖吸引超26万人参与