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Beyond Meat and Krispy Kreme shares are soaring today as investors get the meme-stock munchies
Fastcompanyยท2025-10-22 12:10

Core Insights - Meme stock mania has resurfaced, with Beyond Meat and Krispy Kreme being the primary focus for meme investors [2][3] Beyond Meat - Beyond Meat's stock price surged over 67% in premarket trading, driven by meme stock enthusiasts rather than improvements in financial fundamentals [3][4] - The company is facing challenges as consumers are moving away from plant-based meat alternatives, and it recently announced a debt swap that will dilute existing shares by issuing 316 million new shares [4][5] - The stock rose 146% to $3.62 per share and further increased by 103% to $7.37 in premarket trading, marking a significant recovery from a low of 50 cents per share just a week prior [7] - Beyond Meat was added to Roundhill Investment's Meme Stock ETF, enhancing its visibility among meme stock traders [8] Krispy Kreme - Krispy Kreme's stock also experienced a rise, with shares increasing over 13% to $3.71 and then up another 40% to $5.23 in premarket trading [9] - The company has been expanding internationally, with recent efforts in Spain and plans for further expansion in Brazil and Uzbekistan, which may help mitigate domestic sales challenges [10] - Despite recent gains, Krispy Kreme's shares are down over 67% from their price of more than $9.80 at the beginning of the year [11]