叫叫首届“火”鸡节上线 “奶龙”加盟“解锁”学习新姿势与神秘好礼

Core Insights - Chengdu Shusheng Technology Co., Ltd. (Jiao Jiao) launched the first "Fire" Chicken Festival on October 21, which will run until November 14, encouraging users to participate in a 21-day continuous learning party to develop self-learning habits in children [1][7] Group 1: Event Overview - The "Fire" Chicken Festival features collaborations with popular IPs such as Nai Long, Xi Yangyang, and Ba La La Little Magic Fairy, offering limited edition outfits and toys to engage children [1][4] - The event aims to transform learning into an interactive experience by integrating familiar animated characters, making it more appealing for children [4] Group 2: Engagement Mechanisms - The festival includes three main gameplay elements designed to gamify learning: 1. Users can collectively unlock rewards by accumulating "learning fire" through daily participation, with milestones set at 100,000, 5 million, and 9.9 million fire values [5] 2. Users can create personalized IP-themed content with characters like Xi Yangyang, enhancing social interaction and motivation [6] 3. Daily learning tasks allow users to collect badges and enter raffles for physical prizes, promoting consistent engagement [6] Group 3: Performance Metrics - The initial response to the event has been strong, with over 7.5 million "learning fire" values generated and more than 36,000 users participating in the IP collaboration activities [7] - The "learning fire" value serves as a visual representation of children's self-learning capabilities, aligning with self-determination theory to foster intrinsic motivation [7] - The app has dedicated sections for the festival, encouraging ongoing participation and future collaborations with quality IP resources to further enhance children's learning experiences [7]