Wheels Up Elevates In-Flight Dining with AtYourJet

Core Insights - Wheels Up Experience Inc. has announced a strategic partnership with AtYourJet and Chef Robert Irvine to enhance the in-flight dining experience for its Signature Members, introducing a digital ordering platform and chef-curated menus [1][3][4] Group 1: Partnership and Offerings - The partnership aims to elevate private jet dining standards, providing complimentary dining options for Wheels Up Signature Members and purchasable options for other flyers [1][2] - Two menu tiers will be available: a Complimentary Menu featuring classic favorites and a Premium A La Carte Menu that will rotate seasonally in ten key markets, with plans for expansion [2][4] Group 2: Culinary Expertise and Innovation - Chef Robert Irvine, a long-time Wheels Up member, brings culinary expertise to the collaboration, ensuring that dishes are designed for seamless transition from kitchen to cabin [3][5] - AtYourJet's digital ordering platform and extensive kitchen network will enhance consistency and quality control, addressing a common pain point in private aviation catering [3][5][6] Group 3: Membership Benefits - The new Wheels Up Signature Membership offers year-round access to a premium fleet, with flexible plan options starting at a $200,000 minimum deposit plus a small monthly fee [4] - Members can choose between the Dynamic Access Plan for flexibility and the Fixed Access Plan for consistent rates, along with access to exclusive events and experiences [4] Group 4: Company Background - Wheels Up is a leading provider of on-demand private aviation in the U.S., offering a diverse fleet and a global network of safety-vetted charter operators [7] - AtYourJet, founded in 2022, focuses on high-quality, locally sourced meals and aims to disrupt the private jet catering market with its digital platform [6][8]