利用AI批量“测评”同行为自己引流？法院认定：构成不正当竞争

Core Viewpoint - The case involves a company, referred to as Qiangsheng, which was found guilty of unfair competition for using AI-generated articles to promote its own software by misleadingly associating it with another company, Tianhong, leading to a court ruling against Qiangsheng for infringement and requiring compensation [1][4]. Group 1: Company Actions - Qiangsheng created a complete "AI article production line" to generate numerous articles that included Tianhong's product names, aiming to attract traffic to its own website [1][2]. - The articles generated by Qiangsheng were titled with long-tail keywords related to Tianhong's inventory management software, such as "How is Tianhong's inventory management software?" [1][2]. - Qiangsheng's website featured links to its own products within the articles, effectively using Tianhong's brand recognition to drive traffic to its own offerings [2][3]. Group 2: Legal Proceedings - Tianhong filed a lawsuit against Qiangsheng, claiming that the latter's actions diverted potential customers away from its products, constituting unfair competition [2][3]. - Qiangsheng defended its actions by stating that the articles were objective evaluations of Tianhong's products and did not intend to damage Tianhong's reputation [2][3]. - The court ruled that while businesses can evaluate each other's products, such evaluations must be based on genuine experiences and not be misleading or harmful [3][4]. Group 3: Court Ruling and Implications - The court found that Qiangsheng's actions violated principles of good faith and business ethics, constituting unfair competition [4]. - The ruling emphasized that the use of technology must comply with legal standards and that automated practices that distort competition and harm other businesses or consumers are subject to legal regulation [4].