Core Viewpoint - The new electric vehicle brand "Aishang" has officially launched its first model, the A100C, amidst intense competition in the electric vehicle market, indicating a strategic move by Guangxi Automobile Group to enter the passenger car segment despite market challenges [2][4]. Group 1: Company Overview - Aishang is a new passenger car brand launched by Guangxi Automobile Group's Liuzhou Wuling New Energy Automobile Co., Ltd [3]. - Guangxi Automobile Group has a 40-year history in the commercial vehicle sector but has previously ceded its passenger car production qualifications to SAIC-GM-Wuling [5]. Group 2: Market Strategy - The CEO of Guangxi Automobile Group, Chen Xiaofeng, stated that the company aims to integrate resources for production, research, and marketing, leveraging existing advantages to support the Aishang brand [4]. - Aishang's first model, the A100C, is priced between 39,800 to 52,800 yuan, targeting the A00 segment, which is experiencing a growth rate of around 30% annually [2][6]. Group 3: Production and Sales Goals - Aishang aims for an annual sales target of 100,000 units, with production capacity set at the same level, planning to develop three to five additional models in the next three to five years [6]. - The brand's distribution strategy is "one city, one dealer," with over a hundred dealerships established across China [6]. Group 4: Financial Plans - The company is considering an IPO and plans to continue financing efforts, with updates expected by the end of this year or early next year [7].
又一家新势力品牌诞生,公司已有IPO计划
Di Yi Cai Jing·2025-10-22 13:03