文旅观察丨山东限定秋景上线，“赏叶经济”正升温

Core Insights - The autumn season in Shandong has become a significant driver for the tourism market, with "autumn leaf viewing" emerging as a popular trend, enhancing the local "leaf economy" and invigorating the cultural tourism sector [1][3]. Group 1: Tourism Trends - Various scenic spots in Shandong are experiencing a surge in visitor numbers, with attractions like Lingyan Temple and Hongye Shiyan seeing significant increases in foot traffic during the autumn season [3][4]. - The "Red Leaf Season" at Hongye Shiyan has attracted an average of 4,000 visitors daily, with peak weekend attendance reaching 15,000, indicating a strong interest in autumn tourism [3][4]. Group 2: Visitor Demographics - The demographic profile of visitors is shifting, with families becoming the core audience, and a notable increase in the proportion of elderly and children, alongside a significant presence of young couples and travel groups [3][4]. Group 3: Experience Enhancement - Scenic areas are enhancing visitor experiences by organizing diverse activities and optimizing secondary sales products, aiming to increase visitor engagement and spending [4][6]. - Lingyan Temple has introduced interactive activities and promotional offers, such as free entry for students and discounts on cultural products, to attract more visitors [4][6]. Group 4: Scenic Spot Development - Red Leaf Shiyan is focusing on creating immersive experiences by integrating various activities and enhancing the visitor experience through themed events and attractions [6][7]. - The development of unique experiences, such as camping and DIY activities at Hongye Valley, is aimed at increasing participation, particularly among families and younger visitors [6][7]. Group 5: Expert Recommendations - Experts suggest that scenic spots should continue to innovate by creating unique activities tailored to different visitor demographics and enhancing collaboration with nearby attractions to avoid homogenization [7][8]. - There is a call for improved management strategies to handle the increased visitor flow during peak seasons, emphasizing the importance of safety and visitor experience [7][8].