Core Viewpoint - Keli Automotive Parts Japan Co., Ltd. was established by Keli Equipment in Nagoya, Japan, with a total investment of $3 million, aiming to enhance the company's international strategy and expand its market presence in Japan and Southeast Asia [1][2]. Group 1: Company Strategy - The establishment of the overseas subsidiary is part of Keli Equipment's international strategic layout, intended to better explore the Japanese and Southeast Asian markets, thereby expanding business scale and enhancing competitiveness and long-term sustainability [1][2]. - The new subsidiary will cover a wide range of operations, including design, manufacturing, processing, sales, testing, and logistics of automotive parts, which encompasses the entire value chain of the automotive components industry [2]. Group 2: Market Context - China's automotive export volume has been increasing, with 3.083 million vehicles exported in the first half of the year, a year-on-year growth of 10.4%, making overseas markets crucial for growth [3]. - Keli Equipment has previously established a subsidiary in the U.S. to cover the North American market, indicating a strategy of local production and flexible trade models to enhance supply chain stability and efficiency [3]. Group 3: Technological Innovation - Keli Equipment reported a research and development investment of 16.46 million yuan in the first half of the year, a year-on-year increase of 28.73%, with significant progress in its IPO project for a new energy vehicle parts R&D center [4]. - The company is also investing in new materials, focusing on high-tech nano-coating materials, which address industry pain points and have been successfully applied in various automotive projects [4]. Group 4: Partnership and Risk Management - The joint venture with Japanese national Imai Yasuo is seen as a risk mitigation strategy, allowing Keli Equipment to leverage local market knowledge and resources to better adapt to Japanese business practices [5]. - The partnership model combines Chinese technological capital with Japanese market experience, which is expected to reduce initial operational risks associated with entering a new market [5].
科力装备日本控股子公司成立 全球化布局再落关键一子