抖音电商双11阶段数据：店播销售额破亿商家数同比增900%

Core Insights - Douyin E-commerce reported significant growth in sales during the Double 11 promotional period, with live sales from over 41,000 merchants increasing by 500% year-on-year [1] - The number of merchants achieving over 100 million yuan in sales through live streaming increased by 900% year-on-year, while the number of stores with live sales exceeding 10 million yuan grew by 200% [1] - The number of products with sales exceeding 100 million yuan rose by 240%, and over 100,000 products saw a 300% year-on-year increase in live sales [1] - Notably, small and medium influencers with fewer than 1 million followers contributed over 80% of the total sales, highlighting their role as key drivers of product sales [1]