央媒团溯源叙府酒业，解锁46载“靠谱”传承

Core Viewpoint - The article highlights the 46-year legacy of Xufu Liquor Industry, emphasizing its commitment to quality and innovation in the Chinese liquor market, showcasing its resilience and adaptability in a changing industry landscape [1][3][5]. Company Development - Xufu Liquor Industry was established in 1979, rooted in the ancient brewing techniques of the Yibin Cuiping Mountain [1]. - The company achieved significant recognition early on, with its first product winning the National Quality Award Silver Medal in 1983 and maintaining its status as a "National Quality Liquor" [3][5]. - Under the ownership of Sichuan Liquor Group since 2018, Xufu has focused on enhancing its operational philosophy centered on quality, leading to six consecutive years of steady growth [5][7]. Industry Context - The article discusses the broader context of the liquor industry, noting the challenges and opportunities presented by rapid economic development and changing market demands [5][7]. - Xufu's approach to navigating these changes includes a commitment to ESG principles and a focus on modernizing its production processes while preserving traditional craftsmanship [5][7]. Competitive Advantages - The article outlines Xufu's six core advantages and four differentiated values, which contribute to its competitive edge in the market [7]. - The company's development model emphasizes ecological brewing and value co-creation, positioning it as a reliable and growth-oriented player in the liquor industry [7]. Future Outlook - Looking ahead, Xufu aims to further establish itself as a prominent brand within the global liquor industry, continuing its legacy of quality and innovation [5][7].