EA SPORTS and The NFL Expand Partnership to Power the Future of Interactive Football
Core Insights - Electronic Arts (EA) and the National Football League (NFL) have announced an expanded, multi-year exclusive agreement aimed at growing American football globally [1] - This partnership represents the most comprehensive collaboration between EA SPORTS and the NFL to date [1] - The agreement will focus on driving innovation and expansion of the Madden NFL franchise, which will remain the exclusive action simulation game for American football [1]