Chinese car firm BYD is racing ahead with its electric vehicles. Here's how more established brands can catch up

Core Insights - BYD has achieved significant growth in the UK electric vehicle market, selling 11,271 vehicles in September 2025, which is ten times the sales from the same month last year, making the UK its largest market outside of China [1][2] Group 1: BYD's Success Factors - Generous subsidies from the Chinese government have contributed to BYD's growth, alongside its efficient operational model that could revolutionize the automotive industry [2] - BYD has secured critical materials like lithium and tungsten for electric vehicle production and manufactures its own batteries, reducing dependency on external suppliers [3] - The company has invested in large-scale gigafactories and R&D, particularly in battery technology, enhancing its competitive edge [3] Group 2: Competitive Pricing Strategy - BYD's aggressive pricing strategy is exemplified by the BYD Dolphin Surf, priced at £18,650, which is less than half the cost of Tesla's entry-level Model 3, priced around £39,000 [4] Group 3: Industry Challenges for Established Brands - Established car manufacturers are struggling to adapt, often ignoring customer needs and relying on past successes, leading to overconfidence and a lack of foresight [5][7] - Many companies focus on premium vehicles for wealthy customers, which limits their market and fails to address broader consumer demands [7][10] - The automotive industry is experiencing a need for innovation and adaptability, similar to the evolution of high jump techniques in athletics, where established companies cling to outdated models [9][10] Group 4: Recommendations for Established Car Manufacturers - To remain competitive, established carmakers should shift from a transactional approach with suppliers to a collaborative model that fosters joint investment in innovation [10] - Developing new capabilities in technology, particularly in battery systems, is crucial for traditional manufacturers to keep pace with companies like BYD [11] - Addressing customer needs and improving the overall experience, including collaboration with local authorities on charging infrastructure, is essential for overcoming consumer hesitations regarding electric vehicles [12]