五菱推出“亲生仔”埃尚，3.98万起售欲硬刚宏光MINIEV

Core Viewpoint - Guangxi Automobile Group's Liuzhou Wuling New Energy Co., Ltd. has launched a new passenger car brand "Aishang," with its first model Aishang A100C aimed at the economical new energy vehicle market [1] Product Overview - The Aishang A100C is available in four versions, priced between 39,800 yuan and 52,800 yuan, targeting the core price range of A00-level pure electric vehicles in China [2] - The vehicle dimensions are 3285mm in length, 1708mm in width, and 1550mm in height, with a wheelbase of 1980mm, offering advantages over competitors like Chery QQ Ice Cream [2] - It features a maximum power of 35 kW from its electric motor, a 17.65 kWh lithium iron phosphate battery, a CLTC range of 220 km, and a top speed exceeding 100 km/h, outperforming Chery QQ Ice Cream in both power and range [2] Safety and Competition - The A100C uses a 1300Mpa hot-formed steel body structure but lacks advanced safety features like side airbags [3] - The A100C directly competes with Chery QQ Ice Cream, Changan Lumin, and Wuling Hongguang MINIEV, with pricing overlapping but offering advantages in space and power [3] - The brand aims to avoid price wars, focusing instead on value for money, with a sales target of 100,000 units for the A100C [3][5] Market Context - The A00-level market is highly competitive, with Wuling Hongguang MINIEV holding over 30% market share, and the first eight months of 2023 seeing a 69% year-on-year increase in wholesale volume [5] - Aishang faces challenges in brand recognition and consumer perception, needing to educate the market on its value proposition [5][6] Distribution Strategy - Aishang has established 120 channels within three months, adopting a "one city, one dealer" strategy to streamline market entry and reduce competition among dealers [6] - This approach aims to facilitate quicker market penetration in key urban areas, where the top 100 cities account for 80% of market share [6]