我国情绪经济规模或破4.5万亿元

Core Insights - China's total retail sales of consumer goods are expected to exceed 50 trillion yuan this year, indicating a significant participation from all individuals in this "big business" [1] - During the recent holiday period, key shopping districts in Beijing welcomed nearly 60 million visitors, a year-on-year increase of approximately 14%, showcasing the transformation of holiday enthusiasm into tangible economic activity [1] Consumer Trends - Since the "14th Five-Year Plan," emotional consumption has rapidly gained traction, with the "emotional economy" projected to reach over 2.3 trillion yuan in 2024 and expected to surpass 4.5 trillion yuan by 2029 [1] - The trendy toy market has seen substantial growth, rising from 6.3 billion yuan in 2015 to 60 billion yuan in 2023, with popularity extending to international markets [1] Technological Integration - Intelligent consumption is becoming increasingly popular, with consumers prioritizing "technological appeal" when purchasing vehicles and home appliances, and even utilizing exoskeleton robots for activities like hiking, which assist, provide explanations, and monitor health [1] Shifts in Consumer Behavior - The shift in consumer behavior is evident as purchasing decisions evolve from "buying what is available" to "buying what is desirable," transitioning from offline shopping to online scanning, indicating a continuous expansion of the market [1]