王自如对话李宏伟：AR眼镜的“iPhone时刻”或在2027年

Core Insights - Wang Ziru is refocusing on digital product evaluations, specifically targeting AR glasses as the next computing platform [1][4] - The AR glasses industry is anticipated to reach its "iPhone moment" between 2027 and 2028, contingent on several technological and market conditions [3][4] Industry Outlook - The "iPhone moment" for AR glasses requires advancements in AI's multimodal models for environmental understanding and reasoning, as well as hardware improvements in optics, chips, and batteries [4] - A "killer application" is necessary to break the limitations of single-use scenarios and establish core functionalities that are indispensable [4] - The development of a robust industry ecosystem is crucial, including a developer ecosystem to attract developers for scenario-based applications and enhancing user awareness to increase market acceptance [4] Company Strategies - Companies like Yingmu Technology are actively building an "AI+AR" industry ecosystem, collaborating with major players like Tencent and Ant Group to create a native content ecosystem [4][5] - The "along the way" strategy is being adopted by some companies, which includes two product categories: mature technology-based products that meet current demands and future-oriented products that explore the ultimate form of AR glasses [5] - Yingmu Technology's recent announcement indicates plans to launch the first HDR-supported viewing glasses, the Yingmu Air4, on October 23 [6] Market Predictions - The domestic smart glasses market is expected to see a surge in new product launches in the fourth quarter, driven by major tech companies like Baidu and Alibaba entering the space [5] - WellsennXR predicts that the annual sales of AI smart glasses could exceed 5.5 million units, fueled by the release of new AI glasses from brands like Meta and Alibaba [5]