UFC® and Smith+Nephew announce multi-year extension of partnership

Core Insights - Smith+Nephew has extended its partnership with UFC, continuing as the Preferred Sports Medicine Technology Partner, which was initially established in 2024 [1][2] - The partnership aims to enhance health and safety in combat sports through Smith+Nephew's advanced medical technologies [4][9] Partnership Details - The renewal allows Smith+Nephew to activate its brand during major UFC events, leveraging UFC's global reach to promote its sports medicine solutions [2][4] - The collaboration has facilitated significant discussions within the combat sports community regarding advancements in athlete health and safety [4] Educational Initiatives - A notable aspect of the partnership is the Smith+Nephew UFC Combat Sports Medicine Course, which focuses on treating injuries in combat sports athletes, featuring renowned medical experts [4][5] - The second iteration of this course is scheduled for February 18-20, 2026, in Las Vegas, providing further educational opportunities for sports medicine surgeons [6] Marketing and Brand Integration - UFC provides Smith+Nephew with opportunities to integrate UFC athletes into its marketing strategies, enhancing brand visibility [7] - Notable UFC athletes, such as Tom Aspinall and Dustin Poirier, have served as brand ambassadors, showcasing the effectiveness of Smith+Nephew's technologies in their recovery from injuries [8] Product Offerings - Smith+Nephew specializes in advanced sports medicine solutions, including minimally invasive surgical technologies for soft tissue injuries and degenerative conditions [9] - Recent innovations include the REGENETEN Bioinductive Implant for rotator-cuff repair and the CARTIHEAL AGILI-C Cartilage Repair Implant, which are improving patient outcomes [9]