女导游一路奋斗到董事长，如今冲刺上市：公司靠“划船”年入亿元，“瘦西湖船娘”是重要招牌

Core Viewpoint - Jiangsu Shouxihu Cultural Tourism Co., Ltd. (referred to as "Shouxihu Culture and Tourism") is preparing for an IPO on the Hong Kong Stock Exchange, with over 85% of its revenue derived from water-based sightseeing services, primarily through boat rides on the Shouxihu Lake [1][4]. Business Overview - Shouxihu Culture and Tourism is the only licensed operator of water sightseeing boats in Yangzhou, holding exclusive rights for 20 years in the Shugang-Shouxihu scenic area and indefinite rights in the ancient canal region [3]. - The company's revenue has grown from 31 million yuan in 2022 to 111 million yuan in 2024, with net profit increasing from 2.98 million yuan to 42.88 million yuan during the same period [4]. - The main business segments include water sightseeing services, sightseeing vehicle services, and scenic area management services, with water sightseeing services consistently accounting for over 85% of total revenue [4][6]. Revenue Breakdown - In 2024, water sightseeing services accounted for 86.2% of total revenue, while the newly launched "Dayun Yangzhou" boat performance project generated 1.8448 million yuan, representing 21.8% of total revenue for the first half of 2025 [6][4]. - Value-added services related to boat rides, such as tea experiences and corporate events, contributed 35.3% to total revenue in 2024 [7]. Market Position - Shouxihu Culture and Tourism holds a 16% market share in Jiangsu's water sightseeing ticket sales, ranking second in the province, but only ranks tenth nationally with a 1% market share [7]. - The company has made attempts to diversify its business, including entering scenic area management, but this segment has not generated significant revenue [9]. Leadership and Brand Development - The company is led by Xu Shunmei, who has transitioned from a tour guide to the chairman, playing a crucial role in developing the "Shouxihu Boat Girl" brand and various water tourism routes [10][12]. - The company operates 206 boats, including 36 rowing boats, with a maximum daily capacity exceeding 35,000 passengers during peak seasons [15]. IPO Challenges - Despite previous success in listing on the New Third Board, the path to an IPO on the Hong Kong Stock Exchange is challenging due to generally low valuations for tourism companies and the absence of successful tourism IPOs since 2025 [17].