浙江政企共议美妆品牌出海与科技赋能

Core Insights - The conference on the "14th Five-Year Plan" for the cosmetics industry in Zhejiang Province highlighted the province's significant role in the national cosmetics market, with 1,420 registered and filed cosmetics entities, ranking third in the country [1] - Zhejiang's cosmetics export value reached 6.642 billion yuan in the first half of the year, accounting for 25.74% of the national total, making it the top province for cosmetics exports [1] - The conference emphasized the importance of innovation, safety, and industry integration to drive high-quality development in the cosmetics sector [1][4] Industry Development - The rise of domestic cosmetics brands is notable, with a market share of 55.2% in 2024, expected to increase to over 57% by 2025 [3] - The Zhejiang cosmetics industry is encouraged to enhance technological innovation and interdisciplinary integration to upgrade the quality of beauty products and support national brands in going international [3] - The industry faces challenges in brand internationalization, and there is a call for government and industry associations to facilitate collective international expansion for domestic brands [3] Future Outlook - The "15th Five-Year Plan" period is seen as a golden opportunity for the Zhejiang beauty industry to achieve significant upgrades [4] - The Zhejiang Provincial Drug Administration plans to deepen reforms and innovations to strengthen safety guarantees and foster the development of high-end international beauty brands [4]