FLUENT Unifies New York Retail Network with Rebranding of Manhattan and White Plains Dispensaries
Globenewswire·2025-10-22 18:00

Core Insights - FLUENT Corp. has rebranded its Manhattan and White Plains dispensaries, marking the second and third adult-use locations in New York under the FLUENT brand [1][3] - The rebranding follows FLUENT's acquisition of RIV Capital and aims to enhance the company's presence in the rapidly growing adult-use cannabis market in the U.S. [3] - All three rebranded dispensaries are now integrated into FLUENT's digital platform, allowing for online browsing and ordering [4] Company Strategy - The rebranding of the dispensaries is part of FLUENT's strategy to create a consistent and trusted retail experience across its locations [3] - The company is preparing for the first harvest from its new indoor cultivation facility in Buffalo, with premium flower expected to be available in Q4 [4] - FLUENT aims to unify its retail network under its brand name to strengthen its market position in New York [4] Product Offerings - The rebranded locations feature FLUENT's premium cannabis brands, including MOODS, Knack, Wandr, Alien Labs, and Connected Cannabis [5][6] - FLUENT is committed to operational excellence across cultivation, production, distribution, and retail, with a diverse portfolio of cannabis products [6] Company Operations - FLUENT operates in Florida, New York, Pennsylvania, and Texas, employing 700 staff across 8 cultivation and manufacturing facilities and 42 retail locations [6] - The company also has a wholesale division, ENTOURAGE, which services third-party retailers in New York [6]