Mattel Sees Growth in Uno and American Girl Dolls. Barbie Sales Are Slipping.
MattelMattel(US:MAT) Investopedia·2025-10-22 18:50

Core Insights - Uno remains the top-selling card game, experiencing growth for nine consecutive quarters, as reported by Mattel [1] - American Girl doll sales have increased for four straight quarters, while sales of Barbie and Polly Pocket have declined [2][7] Financial Performance - Mattel's quarterly sales decreased by 6% year-over-year, and net income fell by 25% due to changes in retailer order methods amid tariffs [3] - The company maintains its full-year sales growth forecast of 1% to 3%, despite third-quarter performance pressures [3][4] Market Trends - Retailers are shifting more orders to the fourth quarter, indicating a strategy to prepare for the holiday season [8] - Mattel has raised prices in response to tariffs but will not consider further increases until 2026, with current prices not negatively impacting consumer demand [5][8] Competitive Landscape - Both Mattel and Hasbro are raising prices due to tariffs, but Mattel has indicated it has reached its price increase limit for the year [5] - Fewer retailers are importing products directly, relying more on Mattel for warehousing and logistics, which provides retailers with flexibility [6]