Build-A-Bear Workshop Appoints Carmen Flores as Senior Vice President of eCommerce & Digital Experiences

Core Insights - Build-A-Bear Workshop has appointed Carmen Flores as Senior Vice President of eCommerce & Digital Experiences to lead the brand's global digital growth strategy [1][2][3] - Flores brings over a decade of experience in digital commerce, having previously held senior roles at The LEGO Group and Richemont, where she drove significant digital transformations [2][3] Company Overview - Build-A-Bear Workshop, founded in 1997, is a multi-generational brand focused on creating personalized stuffed animals, fostering emotional connections with consumers [4] - The company reported consolidated total revenues of $496.0 million for fiscal 2024, indicating a strong financial performance [4] Strategic Focus - Flores will enhance Build-A-Bear's eCommerce business and digital experience strategy, aiming to deliver personalized and seamless interactions across all channels [2][3] - The brand's new communications campaign, "The Stuff You Love," celebrates over 25 years of creating cherished memories, reinforcing its emotional connection with consumers [4]