给平台定价立规矩

Core Viewpoint - The regulatory authority in Zhengzhou has conducted an administrative interview with an online travel platform, highlighting unreasonable restrictions on transaction and pricing imposed on platform operators, and mandating revisions to contract terms and pricing tools to ensure compliance with e-commerce laws [1] Group 1: Regulatory Actions - The Zhengzhou Market Supervision Administration has ordered the online travel platform to revise its service agreements and optimize pricing tools within a specified timeframe [1] - The platform's actions were found to violate relevant provisions of the E-commerce Law, indicating a trend of regularized oversight of price manipulation by internet platforms [1][3] - The recent joint release of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" by multiple regulatory bodies aims to standardize pricing-related business behaviors among platform operators and their partners [3] Group 2: Market Dynamics - Online travel platforms have become a primary choice for consumers, with many merchants relying on platform traffic to enhance profitability [1] - Some dominant platforms impose high commissions while simultaneously forcing merchants to lower prices, disrupting normal market pricing order and violating legal boundaries [1][2] - The interference in pricing by platforms can distort price signals, leading to mismatches between merchants' income and costs, ultimately affecting service quality and consumer experience [2] Group 3: Recommendations for Platforms - Platforms are encouraged to strengthen self-regulatory awareness and establish compliance management systems for pricing behavior [4] - The use of algorithms should be transparent, with clear negotiation mechanisms for price adjustments between platforms and merchants [4] - Platforms should also create complaint channels for pricing issues and maintain transaction information to ensure accountability in compliance management [4]