海鲜市场迭代升级，“烟火气”变文旅名片

Core Insights - The article highlights the transformation of the Haitang Road Seafood Market in Lianyungang into a popular tourist destination, showcasing local seafood culture and enhancing the market's appeal through media exposure and improved services [1][2]. Group 1: Market Transformation - The Haitang Road Seafood Market has become a new hotspot for tourists, with visitors increasingly prioritizing local food experiences over traditional sightseeing [2][3]. - The market has evolved into a significant trading hub for aquatic products in the region, attracting over 100 wholesale vendors daily, with 80% of supplies coming from fixed sources [3][4]. Group 2: Consumer Experience - Tourists enjoy the experience of purchasing fresh seafood directly from the market, with a typical family spending around 300 yuan for a meal prepared within 20 minutes [2][3]. - The market has introduced a variety of seafood processing options, with nearly 20 processing shops now available, enhancing the overall consumer experience [2][5]. Group 3: Operational Improvements - The market has implemented measures to improve transparency and consumer trust, such as eliminating heavy rubber bands that previously affected weight measurements of seafood [3][4]. - The local government has collaborated with vendors to establish standards for seafood packaging and weighing, resulting in better customer experiences despite slight price increases [3][4]. Group 4: Marketing and Engagement - The rise of social media and influencer marketing has significantly boosted the market's visibility, attracting a younger demographic and enhancing its reputation [4][5]. - The market management has launched an official WeChat account to provide daily seafood prices and promote a transparent management image, while also offering training for vendors to improve their business practices [5][6]. Group 5: Future Development - Plans are in place to further integrate the seafood market with surrounding commercial areas to create a more engaging and culturally rich consumer experience [6].