又挤爆了！ 老铺黄金即将涨价：有人600万“扫货”，二手市场却遇冷｜BUG

Core Viewpoint - Laopu Gold has announced a price increase effective October 26, marking the third price adjustment in 2023, following increases in February and August, indicating a significant rise in adjustment frequency compared to previous years [2][8]. Price Increase Announcement - Laopu Gold's price adjustment is attributed to the rising international gold prices, with specific details on the adjustment yet to be disclosed [2][9]. - The announcement has led to a surge in consumer demand, with reports of long queues at physical stores and significant purchases, including transactions exceeding 6 million yuan in a single day [3][5]. Consumer Behavior and Market Dynamics - The physical stores of Laopu Gold have experienced a "buying frenzy," with many popular items sold out and limited stock available [5][6]. - Consumers are drawn to physical stores due to a wider selection compared to online platforms, although the availability of desired items remains uncertain [5][6]. Second-Hand Market Performance - Despite strong sales in the retail market, Laopu Gold's brand does not command a premium in the second-hand market, where products are valued based on weight and current gold prices rather than brand reputation [6][7]. - Some specialized second-hand dealers offer higher buyback prices for popular items, but overall, the brand's second-hand market performance is not significantly better than other gold brands [7][9]. Reasons for Frequent Price Adjustments - The frequency of price increases is driven by two main factors: rising raw material costs, with gold prices increasing over 50% this year, and the brand's positioning as a luxury item, which encourages a "buy high" consumer mentality [9][10]. - Laopu Gold's strategy reflects an attempt to align with luxury brand pricing tactics, although it lacks a strong brand identity and competitive edge compared to established luxury brands [10][11].