Qi Lu Wan Bao·2025-10-23 03:28Core Insights - The auction of the "National Good Car" No. 001, a collaboration between JD.com, GAC Group, and CATL, concluded with a surprising final bid of 78.19399 million yuan, attracting significant public attention [1][12]. Auction Details - The auction commenced on October 22 at 14:00 on JD.com's auction platform, drawing nearly 300,000 viewers and resulting in over 1,600 participants making a total of 23,733 bids [6][12]. - The starting bid was set at 1 yuan, and within seconds, the price escalated to 100,000 yuan, surpassing 25 million yuan in less than an hour [1][6]. - The auction rules required participants to pay a 100 yuan deposit, which would be forfeited if the winning bidder backed out [6][12]. Market Reactions - Public reactions to the auction results were mixed, with some participants questioning the legitimacy of the high price and suggesting it might be a marketing ploy [6][12]. - Analysts noted that the auction served as a promotional event leading up to JD.com's "Double 11" shopping festival, enhancing user engagement with the platform's auction services [7][12]. Strategic Collaboration - The vehicle is part of a strategic partnership announced on October 14, where JD.com provides consumer insights and sales channels, GAC Group handles vehicle development, and CATL supplies battery technology [7][12]. - This collaboration model has garnered industry attention, indicating a shift in how automotive companies engage with e-commerce platforms [7]. Future Prospects - JD.com plans to officially launch the "National Good Car" on November 9, with the auction generating substantial market interest ahead of this release [12][13]. - The auction's high final price has raised expectations regarding the vehicle's market positioning, with initial pricing estimates between 100,000 to 120,000 yuan [12].