Bei Jing Ri Bao Ke Hu Duan·2025-10-23 03:40Core Insights - JD.com has opened its first self-operated medical beauty store in Beijing, marking its entry into the rapidly growing medical aesthetics market, which is part of a broader trend of internet giants expanding from online services to offline entities in the "beauty economy" [1][2] Group 1: Market Entry and Growth - JD.com has launched a self-operated medical beauty store in the CBD area of Beijing, offering services such as phototherapy, hydration, and wrinkle reduction, with over 3,000 pre-sale orders before opening [1] - The medical beauty market in China is projected to reach a market size of 381.6 billion yuan by 2025, with light medical beauty services currently accounting for 52% of the market share, surpassing heavy medical beauty services [2] Group 2: Industry Challenges and Innovations - The traditional medical beauty industry faces issues such as unclear sources of medical devices, unqualified medical staff, aggressive sales tactics, and price transparency, which have deterred many consumers [2] - JD.com aims to address these pain points by standardizing prices across its platforms and eliminating deceptive pricing practices, thereby enhancing consumer trust [2][3] - The entry of major players like JD.com is expected to drive a transformation in the domestic medical beauty market from "wild growth" to "regulated development" [3]