涉嫌诋毁小米汽车，极氪紧急开除两名门店销售

Core Viewpoint - ZEEKR Automotive faced backlash due to inappropriate comments made by sales staff towards a customer, leading to immediate disciplinary actions against the involved employees and management [2][3] Group 1: Incident Overview - The incident originated from a customer's visit to a ZEEKR store, where the customer expressed a preference for the Xiaomi YU7 over the ZEEKR 001, citing emotional value [2] - The sales representative's extreme response included derogatory remarks about the customer's choice, which prompted the customer to share the conversation on social media, sparking public outrage [2][3] - ZEEKR's management quickly responded by apologizing and emphasizing that such behavior contradicts company policy and consumer rights [2][3] Group 2: Disciplinary Actions - Two sales staff members were terminated for their inappropriate comments, classified as a level three violation under retail compliance regulations, and are barred from future employment with the company [3] - Management faced penalties for failing to enforce proper oversight, highlighting the company's commitment to maintaining professional standards [3] Group 3: Company Background - ZEEKR, a luxury electric vehicle brand under Geely Holding Group, has invested over 23.5 billion yuan in R&D as of 2024, establishing a robust technological foundation across various automotive sectors [3] - The brand aims to position itself in the high-end market while collaborating with Lynk & Co to optimize resource sharing and reduce development costs [3] Group 4: Technological Innovations - ZEEKR focuses on technological innovation, leading in areas such as smart cockpits, intelligent driving, and ultra-fast charging technology [4][6] - The company has developed the world's first mass-produced intelligent driving platform with significant computational power and advanced navigation capabilities [6] - ZEEKR's ultra-fast charging technology allows for impressive charging speeds, achieving 500 kilometers of range in just five minutes [6] Group 5: Product Line and Market Position - ZEEKR is expanding its product line with an average of two new models per year, targeting various segments including luxury electric sedans, MPVs, and SUVs [5] - Despite the introduction of new models, ZEEKR has faced sales challenges, with monthly sales remaining below 20,000 units in the first nine months of the year, contrasting with competitors like Li Auto and NIO [5] - The ZEEKR 001 has achieved significant market success, with nearly 300,000 units delivered, making it a leading model in the electric vehicle segment [6]