史上最薄iPhone发售遇冷，eSIM手机不香吗

Core Insights - The iPhone Air, launched on October 22, has experienced a lukewarm market response, contrasting sharply with the initial excitement surrounding the iPhone 17 series [1][2] - The device's delayed release and concerns over its eSIM functionality and battery life have contributed to its lackluster sales performance [2][3] Sales Performance - On its first day of sale, the iPhone Air faced price drops below the official retail price, indicating weak demand [2] - Retailers reported that the iPhone Air was "almost ignored" by customers, with most interest directed towards the iPhone 17 Pro models [2] - As of the report, only about thirty units of the iPhone Air had been sold in a specific store, highlighting its poor sales trajectory [2] eSIM Technology - The iPhone Air is the first iPhone in China to utilize eSIM technology, which allows for a thinner design by integrating the SIM card into the device [4][5] - Concerns regarding the convenience of switching between eSIM and physical SIM cards have been raised by potential buyers [3][7] - The eSIM technology is expected to enhance security by reducing the risk of SIM card theft and fraud [7] Market Trends - Despite the initial struggles of the iPhone Air, the global eSIM market is projected to grow significantly, with an estimated 10 billion eSIM connections by 2025 and 69 billion by 2030 [8][9] - Domestic brands are also preparing to launch eSIM-enabled devices, with OPPO and other manufacturers planning to release their own models soon [9] - The introduction of eSIM technology is anticipated to drive a shift in the telecommunications and consumer electronics industries, fostering a "cardless era" [10]