京东001号“国民好车”拍出7819万,官方回应
Feng Huang Wang·2025-10-23 05:14

Core Insights - JD.com's auction of the "National Good Car" No. 001 concluded with a final price of 78.1934 million yuan, significantly higher than the starting bid of 1 yuan [1] - The vehicle's retail price is set between 100,000 to 120,000 yuan, indicating strong market interest and potential demand for affordable vehicles [1] - Participants in the auction were required to pay a 100 yuan deposit, which could be deducted from the final purchase price, highlighting a strategy to engage customers while managing financial risk [1] Company Initiatives - JD Auto announced that due to the overwhelming interest in the auction, every participant who placed a bid will receive a "National Good Car" new car gift package valued at 399 yuan upon purchasing a vehicle [1] - Additionally, the user whose bid is closest to the final auction price will receive a free car, further incentivizing participation and engagement in the auction process [1]