智通财经网·2025-10-23 05:55Core Viewpoint - Dongfang Securities maintains a "Buy" rating for Bosideng (03998), projecting revenue growth of 10.1%/10.4%/10.5% for FY2026-FY2028, reaching 28.51 billion/31.46 billion/34.77 billion yuan, and net profit growth of 11.7%/12.4%/11.8%, reaching 3.92 billion/4.41 billion/4.93 billion yuan, with corresponding valuations of 13/12/11 times [1] Group 1: Financial Performance - For FY2024/25, Bosideng's revenue is expected to increase by 11.6% to 25.9 billion yuan, with brand down jacket revenue growing by 11%, and the main brand revenue increasing by 10.1% to 18.48 billion yuan, achieving growth despite a warm winter [1] - The company’s net profit is projected to grow by 14.3% to 3.51 billion yuan, driven by effective cost control [1] - For the first half of FY2025/26, the brand down jacket business is expected to develop steadily, while the OEM business faces pressure, with overall group revenue expected to remain flat year-on-year [1] Group 2: Product and Brand Development - Bosideng launched the "Puff" series during Paris Fashion Week, featuring celebrities like Guo Jingjing and Dong Jie, enhancing brand visibility [2] - The AREAL high-end urban line was officially launched on October 20, featuring over 20 products, including men's and women's clothing and accessories, priced between 2399-3999 yuan, aligning with the company's strategy of "professional down jackets + high-quality design" [2] - The company continues to collaborate with internationally influential designers, such as Kim Jones, former artistic director of Louis Vuitton and Dior menswear, to strengthen brand upgrades and international influence [2] Group 3: Market Conditions - A significant cold front is expected to sweep through central and eastern China starting October 16, with temperature drops exceeding 10°C in some regions, marking the beginning of the down jacket sales season [2] - The winter clothing sales peak before the 2026 Spring Festival, which falls in late February 2026, is expected to be extended by approximately 15 days compared to 2025, benefiting brand clothing winter sales [2]