Core Insights - JD Auto's auction of the "National Good Car" 001 attracted significant attention, with over 260,000 participants and a final bid of 78.19 million yuan, starting from an initial price of just 1 yuan [3][5]. Group 1: Auction Details - The auction for the "National Good Car" 001 began on October 22, with a starting price of 1 yuan and quickly escalated to 10 million yuan within seconds [6]. - Participants were required to pay a 100 yuan deposit, which would be forfeited if they canceled their order after payment [6]. Group 2: Vehicle Specifications and Partnerships - The "National Good Car" is a collaborative effort between JD, GAC Group, and CATL, with JD focusing on consumer insights and sales, GAC on manufacturing, and CATL on battery technology [4]. - The vehicle features over 70% high-strength steel, a weight 300 kg heavier than similar models, and a wider wheelbase and tire width compared to industry standards [6]. Group 3: Future Business Strategy - JD is expected to leverage this vehicle launch to enhance its automotive business, particularly in the after-sales market and online sales channels, especially during the upcoming Double 11 shopping festival [7].
001号车拍出7819万元天价,拍卖吸引超26万人参与!京东最新回应:没想到,将向出价最接近发布价用户送辆车......