泸定桥：红色文旅融合发展的创新典范

Core Viewpoint - The Luxi Bridge scenic area has become a popular tourist destination during this year's "Double Festival," receiving 73,446 visitors, showing a steady increase year-on-year. As a national-level red tourism classic site, Luxi Bridge not only carries significant revolutionary history but also continuously explores innovative expressions of red culture in the new era [1]. Group 1: Historical Significance and Investment - Luxi Bridge, built in 1706, is 101.67 meters long and constructed with thirteen iron chains and thousands of iron rings. The bridge became a symbol of the Long March spirit after the Red Army's "Flying Seizure of Luxi Bridge" in 1935. Sichuan's Luxi County is leveraging the construction of the Long March National Cultural Park to systematically promote the protection and development of red resources, with a total investment of 1.161 billion yuan and the implementation of nine key projects, aiming to create a red cultural tourism hub that integrates education, experience, and tourism [3][5]. Group 2: Cultural and Technological Integration - Under the guidance of the Red Casting County strategy, Luxi County is continuously promoting the integration of red performances and technology. The large-scale stage play "Flying Seizure of Luxi Bridge," which premiered in 2018, has undergone multiple enhancements and has been performed over 1,650 times, attracting more than 100,000 viewers, establishing itself as a benchmark project for red performances in western Sichuan. Additionally, a 50 million yuan investment has been made to create the "Flying Seizure of Luxi Bridge" immersive metaverse theater, which began trial operation before July 1 this year. This project utilizes a VR immersive system to recreate historical scenes in a 1:1 scale, allowing audiences to "experience" the entire battle through walking, sensory feedback, and atmospheric simulation. The trial operation has received enthusiastic responses, attracting cooperation from over 20 cities nationwide, promoting a shift in red education from "listening" to "experiencing," and injecting new vitality into red culture [5][7]. Group 3: Future Development - The Luxi County Cultural and Tourism Bureau aims to use the dual drive of stage plays and metaverse theaters to make red stories more tangible and engaging, attracting more young people to understand and inherit the spirit of the Red Army. The Luxi Bridge scenic area will continue to leverage technology and art to enhance the red classic brand and explore an innovative path for the integration of red culture and tourism [7].