Six Flags stock soars 17% after Travis Kelce joins activist campaign with hedge fund Jana Partners

Core Insights - Six Flags Entertainment (FUN) stock experienced a significant increase of up to 20% following the announcement that NFL star Travis Kelce joined Jana Partners' activist investor campaign aimed at driving change within the company [1][2] - Kelce and Jana Partners have acquired a 9% stake in Six Flags, valued at approximately $200 million, indicating strong investor interest and potential for strategic changes [1][4] Company Performance - Six Flags' stock has struggled throughout the year, with a decline of over 45% in 2025, attributed to unfavorable weather patterns, delays in new ride launches, and increased competition in the theme park sector [3] Investor Engagement - Jana Partners plans to engage with Six Flags' Board of Directors and management to explore opportunities for enhancing shareholder value and improving guest experiences [4] - This is not the first activist campaign by Jana Partners at Six Flags, as they previously held an 11% stake in 2006, demonstrating a history of involvement in the company's strategic direction [4] Celebrity Influence - Travis Kelce's involvement is notable not only due to his status as an NFL player but also because of his heightened celebrity profile from his relationship with pop star Taylor Swift, which may attract additional attention to the Six Flags brand [6]