信银理财王洪栋：低利率环境下，“固收+多资产多策略”成破局关键

Core Insights - The wealth management industry is facing profound challenges due to a low interest rate environment, leading to a mismatch between client demand for low-volatility, stable products and the reality of reduced asset yields and increased volatility [1][2] - The industry consensus is that "fixed income + multi-asset multi-strategy" is a key solution to the current challenges, allowing for diversified risk management and capturing yield opportunities in various market conditions [3] Industry Trends - Wealth management institutions are increasingly moving towards the backend of investment, deeply engaging in the discussion and formulation of investment strategies due to the general underperformance of capital markets in recent years [2] - There is a trend towards productization of advisory services and customization of product structures, driven by client demand for low-risk, stable returns, which also reduces sales difficulty and complaint rates [2] Asset Management Strategies - Banks are accelerating the search and allocation of low-volatility assets, increasing the proportion of deposits, interbank certificates of deposit, and structured bonds in their product portfolios [2] - The industry is focusing on shorter-duration products, with a general trend towards lower volatility assets and a rise in the allocation of non-standardized debt [2] Company Practices - The company has built a diversified product system, achieving a product management scale of over 2.3 trillion yuan, positioning itself among the market leaders [4] - The company has developed a dual-driven growth model combining "multi-asset multi-strategy portfolio investment + investment advisory services," enhancing its investment research capabilities and client service experience [4] Market Overview - As of June 2025, the bank wealth management market has stabilized at over 30 trillion yuan, with a recorded scale of 30.67 trillion yuan, indicating significant growth potential [5] - The large asset management industry is at a new starting point for high-quality development, focusing on innovative multi-asset strategies and differentiated competitive barriers [5]