Qi Lu Wan Bao Wang·2025-10-23 07:03Core Viewpoint - The auction of the "National Good Car" No. 001, a collaboration between JD.com, GAC Group, and CATL, concluded with a surprising final bid of 78.193399 million yuan, sparking widespread discussion and interest in the automotive market [1][14]. Auction Details - The auction took place on October 22, attracting nearly 300,000 viewers and over 1,600 participants, with a total of 23,733 bids placed [5]. - The starting bid was set at 1 yuan, and within seconds, the price escalated to 100,000 yuan, exceeding 25 million yuan in less than an hour, and ultimately reaching 78.193399 million yuan after four hours of bidding [1][5]. Market Reactions - Public reactions to the auction results were mixed, with some participants questioning the auction's integrity and others expressing curiosity about the vehicle's unique features [6][14]. - Comments on the auction page indicated skepticism about the high price, with some suggesting it might be a marketing ploy [6][14]. Vehicle Specifications - Specific parameters of the "National Good Car" No. 001 have not been fully disclosed, with key information such as driving mode and battery range marked as "to be announced" [6]. - Recent updates revealed that the vehicle's body is made of over 70% high-strength steel, with a weight exceeding 300 kg compared to similar models, and it achieved a moose test score of over 75 km/h [7]. Strategic Collaboration - The auction is part of a strategic partnership announced on October 14, where JD.com provides consumer insights and sales channels, GAC Group handles vehicle development, and CATL supplies battery technology [8]. - This collaboration model has garnered industry attention, with analysts viewing the auction as a promotional activity leading up to JD.com's "Double 11" sales event [9]. Future Plans - JD.com plans to officially launch the "National Good Car" on November 9, with the auction generating significant market interest ahead of the product release [13]. - The company is focused on building a comprehensive service system around the entire lifecycle of vehicle ownership, from purchase to maintenance [11]. Talent Acquisition - Recent job postings indicate that JD.com is investing in high-salary positions within its automotive division, with some roles offering annual salaries exceeding one million yuan [12].