Core Insights - JD Auto's auction of the "National Good Car" attracted significant attention, with over 260,000 participants and a final bid of 78.19 million yuan, starting from an initial price of just 1 yuan [2][3][4] Group 1: Auction Details - The auction for the "National Good Car" 001 took place on October 22, with a starting price of 1 yuan and a final bid reaching 78.19 million yuan [2][3] - Participants in the auction were incentivized with a 399 yuan gift package for bidding, and the closest bid to the final price would win a car [1][2] Group 2: Vehicle Specifications and Partnerships - The "National Good Car" is a collaboration between JD, GAC Group, and CATL, where JD focuses on consumer insights and sales, GAC handles manufacturing, and CATL provides battery technology [4][5] - Key specifications include over 70% high-strength steel, a vehicle weight 300 kg heavier than competitors, and a wider wheelbase and tire width compared to industry standards [5] Group 3: Market Strategy - JD is positioning itself to expand its automotive business, particularly in the after-sales market and through online channels, as part of its broader strategy for the upcoming Double 11 sales event [6]
001号车拍出7819万元天价,京东:没想到,将向出价最接近发布价用户送辆车