CDL(US:CDEVY) Zhong Guo Jing Ji Wang·2025-10-23 07:13Core Insights - The 113th National Sugar and Wine Products Trade Fair, held in Nanjing from October 16 to 18, introduced the "Autumn Sugar Season" concept, integrating high-quality exhibitions with city resources to create a new model of "exhibition +". This event showcased the value of exhibitions as industry indicators and boosters, successfully merging professional exhibitions with urban development [1][2]. Group 1: Model Innovation - The "Autumn Sugar Season" featured a "7+70+700" activity matrix, including 7 themed events across key Nanjing landmarks, over 70 participating dining brands, and more than 700 consumer scenarios, driving a significant boost in local consumption [2]. - The series of events attracted over 10 million participants and generated direct economic benefits of 10.6816 billion yuan. Hotel occupancy rates reached 92%, with a year-on-year increase of 29.47% in the accommodation sector during the event period [2]. Group 2: Content Innovation - The trade fair focused on industry pain points and trends, establishing a comprehensive empowerment system that emphasized innovation, health, specialty, and technology. It featured dedicated zones for smart manufacturing and health food, promoting the integration of industry upgrades and technology [3]. - The event also included a new channel selection conference, attracting over 1,000 exhibitors and establishing a nationwide procurement network, with 75% of professional attendees coming from outside Jiangsu province [3]. Group 3: Service Innovation - Nanjing's exhibition services were enhanced through a "smart service system" that integrated online and offline experiences, facilitating a seamless business process from pre-event appointments to post-event follow-ups. The digital platform recorded 279,100 visits [3][4]. - The event implemented green practices, achieving full green electricity coverage for the exhibition area and promoting low-carbon operations, setting a benchmark for sustainable development in the exhibition industry [4]. Group 4: Overall Impact - The trade fair attracted 4,027 exhibitors from over 40 countries, showcasing more than 300,000 products and drawing over 400,000 professional visitors, with a customer satisfaction rate of 96.5% [4]. - Over 30 high-profile forums were held, focusing on cutting-edge topics such as AI smart manufacturing, injecting new momentum into the industry [4].