Zheng Quan Ri Bao Wang·2025-10-23 07:15Core Insights - The ice and snow industry in China is expected to exceed 1 trillion yuan, becoming a significant growth point for expanding domestic demand and fostering new consumption [1] - The popularity of ice and snow sports has surged, with a notable increase in outdoor skiing searches and participation across various cities [1][2] - The demand for related services, such as dining and accommodation near ski resorts, has also seen substantial growth [2] Industry Growth - The report indicates that from the 2024 to 2025 ski season, consumption within a two-kilometer radius of ski resorts is projected to grow by 27.97% year-on-year [2] - Search volume for "food near ski resorts" increased by 40%, while "hotels near ski resorts" saw over a 20% rise [2] - Specific ski resorts like Changbai Mountain and Yabuli have experienced significant increases in hotel search volume, with 620% and 447% respectively [2] Regional Insights - Harbin's Ice and Snow World is preparing for its largest-ever construction scale, incorporating more ice sculptures and snow creations, along with enhanced technological elements [2] - The top ten source cities for visitors to Harbin's Ice and Snow World include Liaoning, Beijing, Guangdong, and others, indicating a broad interest in ice tourism [2] Indoor Skiing Trends - Indoor ski resorts in cities like Shanghai and Shenzhen are becoming popular as high-frequency consumption venues, with China leading globally in the number of indoor ski facilities [3] - As of May 2025, China will host seven of the top ten indoor ski resorts worldwide, with Shanghai Yao Snow ranked first [3] Training and Participation - The demand for ice skating training services is on the rise, with significant increases in searches for ice skating and related training programs [3] - The number of participants in ice sports is expected to reach new highs this season, driven by the growing popularity of ice and snow activities [3]