深圳龙岗区：精准赋能助力突围家居卖场困境

Core Insights - The "Qingchuang Meiju Building Materials and Home Furnishing Expo Center" in Longgang District, Shenzhen, has achieved 100% occupancy with 128 shops despite industry challenges such as rising vacancy rates and weak consumer demand [1] - The center reported impressive sales figures, with a single-day sales record exceeding 5 million yuan during its first anniversary celebration and total sales of 22.8 million yuan during its inaugural home expo [1] Group 1: Marketing and Promotion Strategies - The South Bay Street implemented a tailored "one enterprise, one policy" promotional empowerment plan for Qingchuang Meiju, creating comprehensive marketing strategies and leveraging new media platforms for targeted customer outreach [2] - Innovative cross-industry marketing strategies were employed, including the "Le Gou Nan Wan Drive Enjoy Life" event, which integrated automotive sales into the home goods market, enhancing customer traffic through collaborative promotions [2] Group 2: Support Services and Economic Development - The South Bay Street extended its services throughout the entire business development process by establishing a "virtual park i-enterprise service station," which integrates government and market resources to support businesses [3] - The service station assisted 83 enterprises in applying for national subsidies related to home renovation, securing nearly 6.5 million yuan in consumer subsidies, and provided various support services to 95% of merchants [3] Group 3: Green Transformation and Sales Growth - Qingchuang Meiju has invested 30 million yuan in green transformation projects, including a photovoltaic power generation system in collaboration with Huawei, expected to save over 1 million yuan in electricity costs annually [3] - The center adopted a multi-channel operational model combining physical stores, e-commerce platforms, and live streaming, achieving total sales exceeding 200 million yuan since its opening through various promotional activities [3]