Group 1 - The core point of the news is the significant upgrades in services by e-commerce platforms during the "Double 11" shopping festival, particularly focusing on instant retail and enhanced customer experience [1][2][3] Group 2 - Taobao Flash Sale has launched the "Explosive Good Store" channel and a "20-Minute Free Order" service to improve user experience during the "Double 11" event [1] - The "20-Minute Free Order" service offers compensation in the form of red packets based on the delay in delivery, with a maximum compensation of 100 yuan [1] - The first day of "Double 11" saw 8 million users participating in the "Flash Sale Free Order" program, with significant growth in order volume for both 88VIP members and Taobao coins channel [2] Group 3 - JD.com has also integrated instant retail into its "Double 11" promotions, reporting a 350% year-on-year increase in user transactions for 3C digital products [2] - Meituan has launched a new "Brand Flagship Lightning Warehouse" project, providing 30-minute delivery services in major cities, targeting various product categories [3] - The trend of instant retail is expected to bridge the gap in traditional e-commerce's timeliness, enhancing user engagement and repeat purchase rates [3]
电商“双11”大促火热进行中 头部平台持续加码即时零售
Zheng Quan Shi Bao Wang·2025-10-23 07:40