目标裁撤3万人！奔驰大裁员，赔付额被曝最高达50万欧元

Group 1: Company Restructuring - Mercedes-Benz is implementing its largest-ever layoff plan, with approximately 4,000 employees having accepted severance packages so far [3][4] - The CEO aims to encourage around 30,000 employees to voluntarily leave by offering generous severance packages, with senior management receiving up to €500,000 (over 4 million RMB) [3][4] - The company plans to save about €5 billion annually by 2027 through outsourcing decisions and other measures [3] Group 2: Market Performance - In the third quarter of 2025, Mercedes-Benz reported a global sales decline of 12% year-on-year, with total sales of 525,300 vehicles [10] - The company's sales in China, its largest single market, fell by 27% year-on-year, worsening from a 19% decline in the previous quarter [10][11] - In contrast, the European market saw a slight increase in sales, with Germany growing by 3% and Spain by 5% [10] Group 3: Pricing and Competition - Multiple models from Mercedes-Benz have experienced significant price drops, with discounts reaching up to 50% on certain models [7][8] - The competitive landscape has intensified, prompting the company to adjust its marketing strategies and pricing to maintain sales [9] - The decline in prices has led to the closure of several dealerships across various cities, attributed to business adjustments and authorization terminations [8] Group 4: Future Outlook - Mercedes-Benz is accelerating product updates, with plans for new electric models and high-end vehicles set to launch in early 2026 [12] - The company is focusing on enhancing customer value and high-end product experiences in response to market challenges [11]