天猫“双11”闪购服务再升级：上线“爆火好店” 订单超时20分钟享免单

Core Insights - The 2025 Tmall "Double 11" sales event officially launched on the evening of October 20, featuring new services aimed at enhancing user experience, such as the "Super Time 20 Minutes Free Order" guarantee [1][2] - Tmall's strategy has shifted from a focus on pure purchasing to a more comprehensive lifestyle experience, integrating dining, entertainment, and shopping [1] Group 1: Sales Performance - On the first night of the event, 39,622 restaurant brands and 2,215 non-restaurant brands saw their transaction volumes increase by over 100% compared to the initial launch of Taobao Flash Sale [2] - Night snack orders in 278 cities also experienced over 100% growth [2] Group 2: Service Enhancements - The "Super Time 20 Minutes Free Order" service offers compensation for late deliveries, with varying amounts based on the duration of the delay, up to a maximum of 100 yuan [1] - Consumers can receive a 25 yuan "Hot Store" red envelope daily during the event, and there are additional benefits for 88VIP members, such as 50% off on takeout orders [1] Group 3: Market Participation - Over 4 million local lifestyle service merchants are participating in this year's Tmall "Double 11," indicating a significant seasonal growth opportunity [2]