假冒APP诈骗频发，TikTok Shop跨境电商提醒：勿信“假客服”“代运营”！

Core Insights - The rise of live-streaming e-commerce has made cross-border e-commerce a target for fraudsters, as highlighted by TikTok Shop's recent disclosure of two fraud cases involving fake apps and operational scams [1][5][6] Group 1: Fraud Cases - In July, a citizen named Meng was scammed out of over 260,000 yuan after being misled by fraudsters posing as TikTok customer service, who induced him to download a third-party app and transfer money under the pretense of needing to conduct transactions in USD [1][6] - In August, the police apprehended the suspects involved in Meng's case [1] - In January, another victim named Xing was lured into a similar scam, resulting in a total loss of 250,000 yuan after being directed to a fake TikTok app and manipulated into transferring funds [5][6] Group 2: Characteristics of Scams - Fraudsters typically use bait such as "order rebates" and "high commissions for sales" to attract victims, often fabricating income screenshots and success stories [6] - They impersonate platforms or Multi-Channel Network (MCN) organizations, utilizing fake logos and business licenses to create a false sense of official authorization [6] - Scammers often collect small initial fees before gradually coaxing victims into larger financial commitments, and they frequently operate from overseas locations, complicating law enforcement efforts [6] Group 3: Prevention Measures - TikTok Shop has issued guidelines to help merchants identify fraudulent activities, advising them to verify app sources, avoid clicking on unknown links, and be cautious of impersonated identities [6] - Merchants are encouraged to report any suspicious requests for fees or payments to the national anti-fraud hotline 96110 and to retain evidence such as chat records and transfer receipts if they suffer financial losses [6] - TikTok Shop has stated that it has never authorized any third parties to publish apps under its name or to provide "operational agency" services [6] Group 4: Future Actions - TikTok Shop plans to increase technological investments, enhance risk control measures, and regularly disclose cases to expose fraudulent tactics, aiming to foster a safer cross-border e-commerce environment [7]